BUSINESS
Eli Lilly Japan Pinning New Hopes on Solanezumab; Will the Introduction of Medicoeconomic Assessments Help?
At a business briefing held on March 15, Alfonso G. Zulueta, president and general manager of Eli Lilly Japan, noted that “The market for Alzheimer’s disease (AD) treatments is large and offers great business opportunities.” In particular, he expressed high…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





