BUSINESS
Eli Lilly Japan Pinning New Hopes on Solanezumab; Will the Introduction of Medicoeconomic Assessments Help?
At a business briefing held on March 15, Alfonso G. Zulueta, president and general manager of Eli Lilly Japan, noted that “The market for Alzheimer’s disease (AD) treatments is large and offers great business opportunities.” In particular, he expressed high…
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BUSINESS
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





