A survey conducted by the major dispensing pharmacy chain operator Nihon Chouzai revealed that about 25% of the prescriptions its stores have received from general practitioners (GPs) since April 1, when a two-point premium for generic name prescribing was introduced,…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





