BUSINESS
Generics Made in India to Storm Japanese Market with Overwhelming Price Advantage
Taking advantage of the Economic Partnership Agreement (EPA) between Japan and India that went into effect in August 2011, India’s pharmaceutical industry is engaged in a full-scale marketing offensive in Japan. As part of a government campaign, Indian government officials…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





