ACADEMIA
Generic Name Prescriptions Rapidly Rise on New Premium, Tokyo Pharmaceutical Association Issues Warning
With the introduction of new premium points in the medical fee revision in April, the number of prescriptions including generic name prescribing has increased throughout the country. While there had initially been skeptical views on the effects of the new…
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ACADEMIA
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





