BUSINESS
No Change in Wholesalers’ Business Entertaining Rules for Time Being; Status of MSs with MR Qualification Remains Unclear
“With the new restrictions on business entertaining (settai), pharmaceutical manufacturers are expected to rely more on local drug wholesalers to build relations with prescribers. I expect that we’ll be asked by manufacturers more often to bring together a certain number…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





