BUSINESS
India’s Ministry of Commerce and Industry Kicks Off “Brand India Pharma” Campaign
India’s Ministry of Commerce and Industry and Pharmaceuticals Export Promotion Council have initiated a “Brand India Pharma” campaign to promote pharmaceuticals manufactured in India and increase their global exports. India aims to double pharmaceutical exports to US$25 billion by 2014.…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





