Novartis Pharma President and CEO Hiroyuki Mitani told reporters in Tokyo on February 7 that market entry by generic versions of the ARB (angiotensin receptor blocker) Diovan, which is scheduled in Japan in 2014, is “an urgent issue,” indicating his…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





