BUSINESS
No. of Patients Not Recommended to Take Generics Down to 40%: Sawai Survey
In a survey conducted by Sawai Pharmaceutical on the prescription of generics, 41.9% of patients responded that they have neither been recommended by doctors/pharmacists to switch over from original drugs to generics, nor voluntarily asked them to prescribe or dispense…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





