BUSINESS
No. of Patients Not Recommended to Take Generics Down to 40%: Sawai Survey
In a survey conducted by Sawai Pharmaceutical on the prescription of generics, 41.9% of patients responded that they have neither been recommended by doctors/pharmacists to switch over from original drugs to generics, nor voluntarily asked them to prescribe or dispense…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





