BUSINESS
38% of Doctors Will Attend Company-Sponsored Events Only if Transportation, Lodging Costs Are Paid: Survey
A recent nationwide survey of doctors by MedPeer Inc., a company that provides web-based information services for doctors, found that 38% “consider attending scientific meetings held by pharmaceutical companies only if their transportation and lodging costs are paid in full.” …
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





