Japan is pressing ahead with broader drug price cuts under its cost-effectiveness assessment (CEA) system, despite lingering questions over the…
BUSINESS
Bayer Yakuhin President Guth Says Marketing Success of 2 Strategic Products Key Focus
At a New Year interview with Jiho, Inc., Bayer Yakuhin President Sebastian Guth said the key focus for the company in 2012 is the marketing success of oral anticoagulant Xarelto (rivaroxaban) and the ophthalmic disease treatment VEGF Trap-Eye (aflibercept). In…
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Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
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Japan’s all-important reimbursement policy panel on December 20 approved an outline of drug pricing reforms for FY2024, which enshrines a…