Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Bayer Yakuhin President Guth Says Marketing Success of 2 Strategic Products Key Focus
At a New Year interview with Jiho, Inc., Bayer Yakuhin President Sebastian Guth said the key focus for the company in 2012 is the marketing success of oral anticoagulant Xarelto (rivaroxaban) and the ophthalmic disease treatment VEGF Trap-Eye (aflibercept). In…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
Japan’s Central Social Insurance Medical Council (Chuikyo) on November 5 approved the reimbursement listing for a slate of new medicines,…
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Japan’s all-important reimbursement policy panel on December 20 approved an outline of drug pricing reforms for FY2024, which enshrines a…