BUSINESS
M3 Survey Shows Doctors Want KOL Who Are “Easy to Understand” and Have “Extensive Experience”
The online survey conducted by M3, Inc. in 100 doctors found that the respondents expect keynote speakers at the lectures organized by pharmaceutical companies to provide them with “easily understandable explanations” and to have “extensive clinical experience.” The survey revealed…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





