BUSINESS
NBI, Eli Lilly Japan to Establish “Special Position” for Trazenta in DPP-4 Inhibitor Market
Nippon Boehringer Ingelheim (NBI) and Eli Lilly Japan plan to differentiate their type 2 diabetes treatment Trazenta (linagliptin) from other companies’ products by emphasizing it as the world’s first selective dipeptidyl peptidase-4 (DPP-4) inhibitor that is primarily excreted in bile.…
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BUSINESS
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





