BUSINESS
Nexium Tops HP Market in September Led by 2 Active Marketers: RepTrack Survey
According to the RepTrack Survey conducted by ANTERIO Inc. in September (September 5-26), AstraZeneca K.K. (AZ)'s proton pump inhibitor (PPI) Nexium (esomeprazole) launched in September rose to the top in the HP (medical institutions with 100 or more beds) market,…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





