The Promotion Code (PC) Committee of the Japan Pharmaceutical Manufacturers Association (JPMA) will aggressively develop activities for promoting the understanding of the PC in November, making it the special month for the promotion. The JPMA has prepared a pamphlet for…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





