BUSINESS
Doctor Survey for Information Provision Through Tablet Computers: Otsuka, Takeda Lead HP, GP
In an online survey of about 3,000 doctors conducted by the pharmaceutical marketing research company MCI (Tokyo), a trend became apparent that Otsuka Pharmaceutical and Takeda Pharmaceutical are most frequently providing information to doctors at hospitals (HP) and at general…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





