AstraZeneca’s SGLT2 inhibitor Forxiga (dapagliflozin) was the most heavily promoted drug in nine promotional categories across GP (99 beds or fewer) and HP (100 beds or more) markets in August, according to Intage Healthcare’s Impact Track survey. The monthly survey…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





