Japan’s Ministry of Health, Labor and Welfare (MHLW) on March 5 unveiled the revised NHI prices for drugs subject to…
BUSINESS
Forxiga Most Pitched via 9 Promotion Channels in August: Intage
AstraZeneca’s SGLT2 inhibitor Forxiga (dapagliflozin) was the most heavily promoted drug in nine promotional categories across GP (99 beds or fewer) and HP (100 beds or more) markets in August, according to Intage Healthcare’s Impact Track survey. The monthly survey…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…
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