Nippon Boehringer Ingelheim’s SGLT2 inhibitor Jardiance (empagliflozin) was the most heavily pitched drug in four promotional categories across GP (99 beds or fewer) and HP (100 beds or more) markets, according to Intage’s March survey. The monthly Impact Track survey…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





