BUSINESS
OTC-Like Drug Reform Seen Adding 190 Billion Yen to Japan OTC Market by 2040: Fuji Keizai
A review of public insurance coverage for “OTC-like” prescription drugs could boost Japan’s OTC medicine market by around 190 billion yen by 2040, according to estimates released by Fuji Keizai on April 8. The research firm assessed how much demand…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





