BUSINESS

OTC-Like Drug Reform Seen Adding 190 Billion Yen to Japan OTC Market by 2040: Fuji Keizai

April 13, 2026
A review of public insurance coverage for “OTC-like” prescription drugs could boost Japan’s OTC medicine market by around 190 billion yen by 2040, according to estimates released by Fuji Keizai on April 8. The research firm assessed how much demand…

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