UCB Japan’s anti-epilepsy drug Briviact Tablets (brivaracetam) is headed for a price reduction in Japan after a cost-effectiveness assessment (CEA) assigned it the lowest adjustment coefficient of 0.1. The Central Social Insurance Medical Council, or Chuikyo, approved the evaluation results…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





