Japan’s volume-based generic use rate reached a preliminary 90.0% in October-December 2025, up 1.4 points from a year earlier, the Japan Generic Medicines Association (JGA) said on April 6. The figure marks a record high in the association’s quarterly tally…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





