AstraZeneca’s SGLT2 inhibitor Forxiga (dapagliflozin) earned the crown in four promotional categories in February — webinars and Internet promotion in both the GP (99 beds or fewer) and HP (100 beds or more) markets — according to an Intage survey.…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





