Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Keytruda Extends Lead to 28 Months in January Drug Ranking: Encise
Keytruda (pembrolizumab), MSD’s anti-PD-1 antibody, remained the top-selling prescription drug in Japan in January, extending its lead to 28 consecutive months, according to preliminary snapshot data released by Encise on February 5. Sales of Keytruda totaled 17.6 billion yen on…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…
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Japan’s all-important reimbursement policy panel on December 20 approved an outline of drug pricing reforms for FY2024, which enshrines a…