Eisai’s insomnia drug Dayvigo (lemborexant) was heavily promoted for hospital doctors in November, topping the rankings in three promotional channels in the segment, according to Intage Healthcare’s monthly Impact Track survey. The Impact Track survey asks some 4,000 general practitioners…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





