BUSINESS
AG Price Parity Plan Stokes Industry Fears of Patient, Pharmacy Defections
As Japan moves toward the FY2026 drug pricing reform, the proposed pricing changes for authorized generics (AGs) are rattling the industry, with manufacturers growing jittery over a potential pullback in demand both from patients and providers if their prices are…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





