BUSINESS
Novartis Overhauls Sales Model to Prioritize Solving Regional Treatment Gaps
The Japan arm of Novartis has begun a major overhaul of its sales operations, shifting away from the conventional approach of expanding prescriptions by raising product recognition and toward identifying region-specific treatment challenges and working to resolve them. Behind the…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





