Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Novartis Overhauls Sales Model to Prioritize Solving Regional Treatment Gaps
The Japan arm of Novartis has begun a major overhaul of its sales operations, shifting away from the conventional approach of expanding prescriptions by raising product recognition and toward identifying region-specific treatment challenges and working to resolve them. Behind the…
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