Eisai’s insomnia drug Dayvigo (lemborexant) and Nippon Boehringer Ingelheim’s SGLT2 inhibitor Jardiance (empagliflozin) stood out in July for their promotional activities across general practitioners and hospital doctors, according to an Intage survey. Intage’s monthly “Impact Track” survey asks some 4,000…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





