Japan’s volume-based generic use rate checked in at 86.5% in FY2024, which ended in March 2025, up 3.8 percentage points from the prior year, according to data released by the Japan Generic Medicines Association (JGA) on July 4. The figure…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





