Japan’s volume-based generic use rate checked in at 86.5% in FY2024, which ended in March 2025, up 3.8 percentage points from the prior year, according to data released by the Japan Generic Medicines Association (JGA) on July 4. The figure…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





