ORGANIZATION
New JPMA Chief Calls for Clear-Cut Evaluation of Innovation in FY2026 Reform
Japan should craft a drug pricing mechanism that more clearly recognizes innovation under the FY2026 reimbursement reform, breaking away from the current cost-based price-setting method, says Asuka Miyabashira, new president of the Japan Pharmaceutical Manufacturers Association (JPMA). “We need a…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





