BUSINESS
BeiGene Sees Better-than-Expected Uptake for Brukinsa after March Launch
Global cancer specialist BeiGene made its Japan debut with the introduction of the BTK inhibitor Brukinsa (zanubrutinib) in March. The drug got off to a solid start with a “better-than-expected uptake” seen in the first month on the market, the…
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In the dynamic pharmaceutical landscape, especially within the nuanced Japanese market, leadership hinges on acute awareness. This transcends surface-level observations, demanding a deep understanding of regulatory shifts, cultural sensitivities, and evolving patient needs. For leaders in this sector, particularly those…






