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PhRMA HTA Taskforce Warns CEA Expansion Will Accelerate Drug Loss in Japan
The Pharmaceutical Research and Manufacturers of America’s (PhRMA) health technology assessment (HTA) taskforce on April 17 expressed its opposition to the proposed expansion of Japan’s cost-effectiveness assessment (CEA) rules, denying the necessity of the system itself even with the current…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





