The volume-based generic use rate in Japan in October-December 2024 came in at a preliminary 88.6%, up 5.9 points from a year earlier, renewing an all-time high on a quarterly basis, the Japan Generic Medicines Association (JGA) said on April…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





