Shionogi’s insomnia treatment Quviviq (daridorexant) made strong impressions on GPs through drug rep calls in February, topping the promotion ranking in this category while also showing a leap in other channels, according to a monthly survey conducted by Intage. Intage’s…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





