BUSINESS
Some Generics See Lower Profit Margins, Return to LLPs after Elective Care Rollout
Drug makers and wholesalers in Japan are gradually seeing the impact of a new health coverage rule introduced last year for long-listed products (LLPs). It has accelerated the switch from original to generic drugs, especially for topical agents, but profit…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





