1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
Shionogi got off to a solid start with its promotional activities for the newly launched insomnia treatment Quviviq (daridorexant), which made strong impressions on GPs through rep calls in December, according to a monthly survey conducted by Intage. Intage’s “Impact…
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BUSINESS
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…