Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Keytruda Grabs Best-Seller Crown for 15th Month in December: Encise
MSD’s PD-1 inhibitor Keytruda (pembrolizumab) remained the best-selling medicine in Japan in December, capturing the top spot for 15 months running, according to a monthly snapshot report released by Encise on January 9. Keytruda pulled in sales of 18.3 billion…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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