Sumitomo Pharma’s diabetes treatment Twymeeg (imeglimin) made the biggest impression on Japanese GPs through one-on-one detailing by sales reps in April, according to a monthly Intage survey. Intage’s “Impact Track” detailing track survey asks some 4,000 GPs/hospital doctors about the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





