BUSINESS
80%-Plus Doctors Seek In-Person Meetings with Reps: Lilly Survey
More than 80% of medical practitioners, regardless of their age cohort, want to receive detailing by sales reps in person, according to the results of interviews carried out by a team of female employees at Eli Lilly Japan. “The results…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





