BUSINESS
80%-Plus Doctors Seek In-Person Meetings with Reps: Lilly Survey
More than 80% of medical practitioners, regardless of their age cohort, want to receive detailing by sales reps in person, according to the results of interviews carried out by a team of female employees at Eli Lilly Japan. “The results…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





