The Japanese government plans to newly set a value-based share of 65% as a “secondary” target for the use of generics (including biosimilars), while maintaining the existing volume-based goal of 80% in each prefecture. The government will be aiming for…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





