BUSINESS
New LLP Coverage Rule Loathed by Off-Patent Drug Makers but Innovative Players Hail Reform
Leaders of companies mainly manufacturing long-listed products (LLPs) are anxious about a new health coverage rule for such off-patent branded drugs, which is slated to kick off in Japan this October. Research-driven manufacturers meanwhile seem to see this as a…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





