BUSINESS
BioCryst Japan to First Focus on Orladeyo Promotion, Eager to Set Up Own Sales Team: Local Head
After establishing a Japanese subsidiary last year, BioCryst Pharmaceuticals intends to hone in on detailing activities for its hereditary angioedema (HAE) drug Orladeyo (berotralstat) in the market, while exploring the launch of an in-house sales structure. The company’s Japan general…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





