BUSINESS
BioCryst Japan to First Focus on Orladeyo Promotion, Eager to Set Up Own Sales Team: Local Head
After establishing a Japanese subsidiary last year, BioCryst Pharmaceuticals intends to hone in on detailing activities for its hereditary angioedema (HAE) drug Orladeyo (berotralstat) in the market, while exploring the launch of an in-house sales structure. The company’s Japan general…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





