REGULATORY
JPMA Pushes Simple Price Maintenance for Innovative Meds; PhRMA, EFPIA in Sync
The Japan Pharmaceutical Manufacturers Association (JPMA) on July 5 proposed the introduction of a simple price maintenance system that would protect certain innovative drugs from being exposed to routine price revisions, rather than covering price cuts with premiums. What is…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





