For 25 years, Morunda has been interviewing leaders in Japan’s pharmaceutical and medical device industry. Most country managers typically come from a commercial background, rooted in sales and marketing. It’s rare to find country managers who come from finance or…
REGULATORY
JPMA Pushes Simple Price Maintenance for Innovative Meds; PhRMA, EFPIA in Sync
The Japan Pharmaceutical Manufacturers Association (JPMA) on July 5 proposed the introduction of a simple price maintenance system that would protect certain innovative drugs from being exposed to routine price revisions, rather than covering price cuts with premiums. What is…
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