Japan’s all-powerful reimbursement policy panel on June 14 approved the results of cost-effectiveness assessments (CEAs) for MSD’s chronic cough treatment Lyfnua (gefapixant citrate), putting it in line for a downward price adjustment. An oral selective P2X3 receptor antagonist, Lyfnua joined…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





