BUSINESS
Lecanemab’s Social Value in Japan Simulated at 4.7 Million Yen per Patient/Year: Eisai
Eisai estimates that the annual societal value of its Alzheimer’s disease (AD) modifying therapy lecanemab at nearly 4.7 million yen per patient, combining the impacts of both improvement in health outcomes and reduction in costs. The Japanese pharma said on…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





