BUSINESS
Sawai Moved Ahead with WPP Rate Hikes for Generics amid Tough Biz Environment
After declaring its plan earlier this year to increase the ratio of its wholesaler purchase price (WPP) to NHI prices for generics, Sawai Pharmaceutical actually carried out the hike in tandem with this year’s NHI price revisions, President Kenzo Sawai…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





