BUSINESS
Novartis Homes in on 5 Therapy Areas and 4 Markets, Eyes Top 3 Multinational Rank in Japan: CEO
Novartis is sharpening its focus on five therapeutic areas and four geographies as a pure-play innovative medicine player, pivoting its portfolio towards biologics and newer modalities. While the US is the top priority for the Swiss juggernaut, it also looks…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





