BUSINESS
Innovative Brands to Drive Return to Growth at Lilly Japan after 2 Years of Decline: President
Eli Lilly Japan suffered the second straight year of sales declines in 2021, but with its patent erosion having run its course, the company is now poised to return to a growth trajectory on the back of innovative launches and…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





