1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
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JPMA Chief Sees Free Pricing Proposal as Catalyst for Active Reform Debate
A recent proposal by pharma policy veterans to introduce free pricing followed by state-led re-pricing could be a catalyst for active discussions on reimbursement reforms, Yasushi Okada, president of the Japan Pharmaceutical Manufacturers Association (JPMA), told Jiho on April 4.…
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