COMMENTARY
Drug Makers in Japan Increasingly Tested for Product Prowess, Rather than Marketing Ability
The Japanese pharma market grew 2.2% versus the previous year in 2021, according to IQVIA. While the data firm forecasts a stagnant mid-to-long-term growth, the market somehow managed to grow despite the negative impact of off-year drug price cuts in…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





