Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
COMMENTARY
Drug Makers in Japan Increasingly Tested for Product Prowess, Rather than Marketing Ability
The Japanese pharma market grew 2.2% versus the previous year in 2021, according to IQVIA. While the data firm forecasts a stagnant mid-to-long-term growth, the market somehow managed to grow despite the negative impact of off-year drug price cuts in…
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COMMENTARY
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