PHARMA JAPAN welcomes JETRO New York’s Shunsuke Tani as a guest columnist. In occasional contributions, Tani will share his perspectives on US pharmaceutical policy, industry developments, and life in America, drawing on his firsthand experience in the US.---Hello from New…
COMMENTARY
Drug Makers in Japan Increasingly Tested for Product Prowess, Rather than Marketing Ability
The Japanese pharma market grew 2.2% versus the previous year in 2021, according to IQVIA. While the data firm forecasts a stagnant mid-to-long-term growth, the market somehow managed to grow despite the negative impact of off-year drug price cuts in…
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