BUSINESS
New EA Pharma CEO Eager to Put Company Back on Growth Track by Boosting Its Sales Strength
EA Pharma is poised to increase its marketing strength by setting appropriate key goal indicators (KGIs) and key performance indicators (KPIs) and tapping into multiple channels including sales reps and digital communications, its new helmsman Hidenori Yabune tells Jiho. The…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





