BUSINESS
Astellas Revamping Sales Organization as Product Mix Shifts towards Specialty Area: CEO
In a full departure from the traditional so-called “share-of-voice” model, Astellas Pharma is reorganizing its sales structure in Japan to create a system tailored to specialty products, CEO Kenji Yasukawa tells Jiho. This marks a major shift away from its…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





